Strategy & Values

Saga Furs is the visionary innovator and your quality partner in the fur and fashion industries

We select and sell only the very finest fur from regulated farms under the Saga Furs brand. Fur breeders understand the premium attached to furs sold at Saga Furs auctions under a brand name recognized around the world.

But it doesn’t stop there …

A core value in the Saga Furs marketing strategy is Saga Furs Design Centre, where the creators of fashion learn how to use fur in their collections. Saga Furs is the only auction company with such an effective way to bring fur to the fashion market.

Values we cultivate:

Reliability
based on transparency and trustworthiness

Profitability
based on constant development and maintaining superior quality

Sustainability
based on respect for people, the planet and animal welfare