01.11.2024
In today’s fashion industry, where transparency and responsibility are paramount, Saga Furs is at the forefront of sustainable fur production through its comprehensive traceability initiatives. The company´s traceability program provides a detailed digital identity for each pelt that support brands to meet sustainability requirements – from the forthcoming EU legislation to digital product passport requirements.
– The modern consumer wants to know where the raw materials for the garments come from. Through our traceability system, we can provide complete transparency throughout the whole value chain. This benefits both the consumers and the manufacturers who create fur garments and accessories, says Marika Peuhkuri-Grön, Sustainability Manager at Saga Furs.
At the heart of Saga Furs’ sustainability commitment is the pelt traceability program. It has been in development for several years. The system allows each pelt to be traced back to its origin at individual farms.
The company’s commitment to traceability has been strengthened by the implementation of QR code technology in fur garments.
– When scanned, the QR codes reveal information about the item, including the farms that produced the pelts. The codes also provide information about the certification program. Manufacturers can attach their information about the garment if they wish. This level of transparency is a significant step forward in meeting the growing demands of conscious consumers, says Peuhkuri-Grön.
Saga Furs is a trusted partner in the fur trade
All pelts sold at Saga Furs auctions are sourced exclusively from certified farms, which are audited annually by independent auditing companies. This rigorous certification process, which Saga Furs pioneered, demonstrates the company’s long-standing commitment to responsible fur production through the science-based WelFur program, part of the comprehensive Furmark® global certification system.
The systematic approach to sustainability management reflects Saga Furs’ response to increasing regulation and evolving stakeholder expectations in the international market. By prioritizing farm certification, animal welfare, and product traceability, the company continues to set industry standards for responsible business practices.
Through these initiatives, Saga Furs maintains its position as a trusted partner in the sustainable fur trade. Traceability not only protects the integrity of the fur industry, but also provides consumers with the confidence that their fur products are ethically and responsibly sourced.