03.10.2022
After almost three years of pandemic, the auction room at Saga Furs headquarter finally opened for live auctions again in September this year. The gradual return of live auctions restores the confidence in the fur industry, which has faced many challenges due to the pandemic, and further injects new momentum into the industry.
Chinese brand IZUO, the winner of the Golden Island Fox Top Lot in September 2022 auction, is clearly confident in Saga Furs and is looking forward to cooperation. And this is not the first time, as IZUO had successfully won a Top Lot before at the online auction in September 2021. Then IZUO launched its first collection including fur garments, which are all made from Saga Furs pelts.
Ms. Chen Jingyi, the founder of the brand IZUO, said about the original intention of the brand: “I think every woman should have such an exclusive wardrobe, not the one that you just buy and wear a few times and then discard, but the one that brings you meaning and memories, that accompanies you for a long time, that continues to make you happy, that makes you more and more loving and knowledgeable. The more you wear them, the more you love them and the more you know about them. Whenever there is an important occasion, you know exactly what you should wear, and it is in your own wardrobe.”
“We treat every piece of clothing with care, so that it doesn’t go unused or wasted and can be used to its full value. I hope that IZUO can bring a good expectation to myself, my partners and more women’s lives, and I also hope that ‘YiZhou’, with an altruistic heart, can achieve ‘three insistences, one must’, insist on making good products, insist on benefiting customers, insist on We must continue to improve and innovate, and do a good job as China’s own high-luxury fashion brand”, she continues.
Because of the trust in Saga Furs to only provide high quality furs and the mutual values, IZUO has chosen to purchase pelts from Saga Furs auction on a long-term basis, aiming to make high quality fur garments that would meet the high-quality standards of IZUO’s customers. IZUO also hopes to continue to work with Saga Furs in other areas in the future. Saga Furs’ commitment to sustainable fashion is also something that IZUO will be promoting in the future. The brand believes that making good quality products and using natural materials such as real fur is the greatest respect for life.
At the moment, the brand IZUO is in a phase of a rapid development, and the market is undergoing a phase of rapid and enormous change, giving the brand full of possibilities. “We are young and brave enough to explore. We have good expectations for the future and never forget our roots. We have chosen to join the fashion industry because of our love for it, we have chosen to follow Saga Furs because we trust their dedication to high quality and sustainability, and we look forward to the warmth we will bring together this winter”, says Ms. Chen Jingyi.
Photos used in this article:
Ms. Chen Jingyi, the founder of IZUO brand
CEO of Saga Furs together with the broker of IZUO