02.09.2024
The ‘Creativity and Sustainable Fashion for Fur Salon’ hosted by Saga Furs was held at CHIC Talk Business Forum at the end of August. CHIC is one of the largest and most influential professional exhibitions of apparel in Asia. Saga Furs participated in CHIC Business Forum for the first time to enter in-depth communication and discussion with Chinese fashion industry practitioners on the topics of fur product creativity and sustainability.
Transparency in the value chain is becoming increasingly important to the fashion industry. The new generation of consumers continues to focus on sustainable fashion, looking beyond aesthetics and quality to determine where materials come from and what it takes to make a garment. As a pioneer in ethical fur farming, Saga Furs took steps long before the consumer demand for transparency emerged. Saga Furs considers these activities as a sustainable and responsible way of doing business and wants to pass them on to consumers through all players involved in the fashion industry.
On the other hand, fur, as a specific category, requires a relatively high level of expertise in process development and innovation. For more than 30 years, Saga Furs has been dedicated to exploring new ways of applying fur to inspire generations of designers. Now, more than ever, the highly skilled team of furriers at Saga Furs is committed to showing designers different techniques to help them realise their creative ideas and add value to their collections.
In this forum, Saga Furs focused on the concept of ‘Not All Fur Is Equal’, discussing the dimensions of fashion, fur materials and sustainability, combining fur expertise with the practical needs of the fashion market. With an audience representing all players of the fashion industry chain, from designers to manufacturers and retailers, Saga Furs has paid close attention to the specific needs of China’s fashion industry.
The forum focused on providing participants with new inspiration for the development of fur products for the new season. They were also given facts about the ethical and sustainable nature of fur to meet the growing demand for transparency throughout the value chain. Saga Furs also displayed a variety of fur materials and technique samples for visitors to touch and learn from. At the end of the forum, guests were able to ask questions about their practical experience with fur, which were then answered by the Saga Furs staff case by case.
The forum provided participants with a diverse range of perspectives and rich content to further promote communication and co-operation within the industry, and Saga Furs continues to be committed to assisting manufacturers, retailers and brands in the fashion industry to develop and promote fur products in order to bring fur back into the fashion spotlight!