18.03.2025
A collaborative show celebrates fur’s versatility across four distinct aesthetics
On 12 March, Saga Furs took center stage at the CHIC Show in Shanghai, partnering with three leading fur manufacturers—MARYGLENN, GOI, and MENGXIANGZE—to present a groundbreaking runway spectacle. Titled “Rhythm of AURORA,” the show dismantled stereotypes, proving that fur transcends eras, styles, and expectations. From avant-garde craftsmanship to rebellious youth culture, four acts unfolded, each redefining fur’s role in contemporary fashion.
First act Saga Furs: Crafting the future of fur
The show opened with the ‘Fox Craft Experiment’ from Saga Furs, where fox became a canvas for innovation. Saga Furs’ Fox collection pushes the spirit and malleability of fox to the limit with its out-of-the-box silhouettes, fluid textures and bold colour blocking. Saga Furs deconstructs fur from a playful perspective —it was a manifesto of fur’s limitless potential, blending artistry with cutting-edge technique.
Second act MARYGLENN: Old money, new narrative
MARYGLENN’s show was a poetic illustration of ‘low-key nobility’. The symbiosis of mink and craftsmanship outlines the smooth minimalist lines; sparkling diamonds glitter on the velvet mink coats, which expresses nobility in laziness. There is no fanfare, only the whisper of hidden luxury – the old money style is not nostalgia, but the eternal evolution of the classics in time.
Third act GOI: The ‘Miu Miu’ muse meets fur
When the ‘MiuMiu style’ sweeps the world, GOI interprets the sweet and cool twins of girls in the name of fur. The furry mink jacket is embellished with a pearl chain; the basic colour fur is matched with lace elements, which instantly blends girlishness and nobility. Light, playful, and without limits – GOI injects the unique luxury of fur into the ‘sense of girlhood’.
Fourth act MENGXIANGZE: Fierce, fearless, feminine
MENGXIANGZE, the grand finale, breaks the last boundary of fur with its ‘cool and valiant style’. Waistless fox short jacket matches with high-waisted sequin jeans, the sense of conflict between hard and soft to form the sexy tension; Tight lace bustier with oversized ankle-length fox jacket to perfectly present a ‘power aesthetic’. Sexy doesn’t need to be bare, and high class also can be sexy – every inch of the show’s silhouette redefined the level of high class that is ‘cool and hot’.
Collaboration as catalyst: Shaping fur’s next chapter
From creative experimentation to style, the collaboration between Saga Furs and the three brands is not only a visual feast, but also a declaration that the future of the fur industry belongs to openness, collaboration and the resonance of multiple values. As a global leader in fur, Saga Furs has always been based on sustainable and innovative processes, empowering its partners to explore their design potential. This show is not only a convergence of the brand’s strengths, but also an accurate response to consumer trends – youth, scene and style.
Youthful, scenario, style, fur is tearing off the ‘heavy’ ‘single’ label, and becoming a fashion carrier for various groups to express their attitudes.